Farrah has been no stranger to adversity and has overcome several challenges throughout her own personal life. Helping others to look and feel their best is at the core of everything she does personally and professionally. Beginning with the death of her father in 2006, she experienced a consecutive series of major personal losses and traumas. Having very little time to recover from one painful event before another one would hit, she began fighting to find a source of relief for all of the frustration and turmoil that was happening to and around her.
In 2010 Farrah decided to join a gym as a way to relieve stress and developed a good rapport with a few of the trainers at the gym. The exposure gave her the opportunity to learn A LOT about technique and different training styles. It was then that her love affair with fitness began, hence the numbers "2010" hidden in the logo for the brand.